MEP professionals are actively underserved with AI-specific content. Most existing material is either McKinsey-level macro analysis or MEP firm marketing. The liquid cooling market is projected to grow from $870M in 2024 to $10.7B by 2030, meaning an enormous and rapidly growing audience of engineers needs practical guidance — not product brochures.

A Microsoft cooling failure lasting 37 minutes caused $3.2M in hardware damage and 72 hours of downtime — yet this incident was documented only in a sensor company’s blog post, not by any major data center publication. No publication provides the engineering guidance MEP teams need: piping layouts for direct liquid cooling, CDU redundancy architectures, thermal storage for GPU racks, or cooling failure cascade analysis.

URE fills this gap with practitioner-authored content grounded in real facility operations: thermal fundamentals, vendor accountability in postmortems, and the engineering discipline required when physics doesn’t negotiate.